Park Mocile

Discovery

Understanding what the user needs

Research

This challenge was small but significant at the same time. My client, a co-worker, had a big problem when leaving the parking lot every time he visited Amsterdam either on business or just out with his family.

I conducted a small and short interview with my client about the features that this app offers to see what the problem was, why he considered this as an issue and what he expected as a result, among other relevant questions to understand and be able to plan a possible solution to the user's concern.

The result stated as a paint poin was the following: "I want my parking ticket to stop counting when I start driving".

Define

Focusing on the right problem

Jobs to Be Done

The Main Job-to-be-done is to have an option that auto sets the parking session.

An important functional aspect would be to activate this option and track his route later.

A related emotional/personal job is to always have available this option so that the user is stress-free during the activities he performs along his day.

A related emotional/social job is to prevent the user from repeating the same process manually over and over again.

Ideate

Generating and prioritizing solutions

Brainstorm --> Site Map

Different ideas became visible but only a few were manifested in a positive way when they were carried out digitally, always taking into account the problem to be solved. A round trip of constant iteration with the client to see and analyze his reaction to what is proposed as a solution. For this purpose, the already existing Site Map of the app helped a lot. The automatic parking solution was thus attached to.

User Flow

This flow shows the path that the user needs to follow in order to enable the feature that was developed for him to “auto set the parking session” which will solve this pain point.

“Pepijn is at the parking and sets up the automatic parking time”

Implement

Designing the solution

Prototype

Nothing beats pen and paper for quick ideation and concept sketches before going into details!

The lo-fi prototype is the initial representation step of the wireframe that shows to user the path they have to follow to achieve their goald. This part of the process is always one of my favourite ones, it is like playing at being an adult child, paper and scissors plus several iterations with the user(s) until the best result arrives.

Visual Design

Color, typography and style are the same as in the original App. In the future I would like to offer a new and even more modern visual design for this app as an extended challenge of this project. For the time being let´s just keep is as it is. For sure there must be a good a reason why the Parking Mobile has this style and structure.

Final Screens

Time to go to the digital part where the prototype became more real: the hi-fi prototype.

Reflection

Learning & Next steps

Working on this project was quite interesting for me. Although the new feature I developed was simple, I believe that even in simplicity I was able to find great challenges.
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In the end, it was very gratifying to see the smile of a widely satisfied user. The challenge during this week was not only to solve a user problem with a certain app but also to break the ice when starting to work as a UX / UI designer.
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Next steps: as I mentioned before, in the future I would like to offer a new and even more modern visual design for this app as an extended challenge of this project.